Gillette Fusion Ad with Tiger, Federer, and Jeter
March 23rd 2009 19:21
Ok, one, not a fan of this ad. The video game renditions of the "Gillette champs" are, well, kinda creepy, especially the Federer character. Not to mention this ad is annoying. I am not keen on this ad campaign, despite being a golfer and a tennis player and a chick that shaves her legs.
Which brings me to my second point about this ad. It is downright misleading when it comes to the final message about how affordable the Gillette 5-bladed Fusion razor is. The claim in the commercial is that you can use the Fusion razor for about a dollar a week.
That "afforable" price is really the price per blade, and as there are five blades, it is actually $5 a week to use the Fusion, and this is if you are good about using one cartridge a week. And check it out, the display case says "Fusion Blades...as low as $1 a week." So it is there that we find our proverbial fine print, as the actual final print at the bottom of the screen doesn't specify anything about how they came to the price of $1/week, other than to say that it is based on "average national retail price and consumer consumption of refill cartridges."
The sad thing is that I am a fan of the Fusion, mostly because my boyfriend uses it and I can steal cartridges from him, saving me $5 a pop. Yes, it's true; a pack of 4 replacement cartridges runs around $20, and 20 divided by four is five. A cartridge a week and you have spent five dollars on it. Why in the world would Gillette even try to be coy about this? $5 a week for a good razor is still affordable, so why not either be honest about it, or simply omit this "affordability" come on.
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