Chevy Ad Confuses Me...Help?
August 18th 2008 22:12
So, I have spotted an ad for the soon to be released Chevy Traverse. In this ad, a rather attractive shirtless man is ironing something. I assumed it was his shirt. He is on the phone, making a reservation for a six-month anniversary. The camera pulls back as he hangs up and lifts up the article of clothing for inspection. Looks like a dress...okay.
Then we get a shot of the all new and awesome Chevy Traverse, which I think is a "cross-over" whatever the hell that is other than a different word for SUV. A few more seconds of the Traverse, and back to the man. He is now on his knees, scrubbing a toilet, again shirtless. It's a very masculine bathroom, with a magazine rack with nary an In Style or In Touch, which tells me that it is either this man's bathroom or he shares it with another man.
Is the anniversary a marriage or just dating? Why isn't he wearing a shirt? Why is he scrubbing a toilet? Why is he making reservations so late? How is this ad selling a car?
Here is what I came up with. Or what I think the ad is trying to say. This guy is totally whipped and will do anything to drive this awesomely awesome new Chevy Traverse. I guess all the housework is worth a glorified station wagon.
Here is something I found relating to this ad, and it does tell me that my impressions were correct.
Still, I have to say that this ad does not do much in selling a car/truck. If anything, it totally takes it off the radar for men, as who would want to end up scrubbing the toilet or ironing for a Traverse, when you can maintain your masculinity and drive a Ford full-size truck, right? And again, this ad does have a bit of a gay vibe going on. The bathroom is really manly, the mags are design-focused, and the woman in question isn't even present, so why shirtless?
Maybe this ad should be filed under code for gay male consumers, kind of like Subaru ads geared toward lesbians?
Then we get a shot of the all new and awesome Chevy Traverse, which I think is a "cross-over" whatever the hell that is other than a different word for SUV. A few more seconds of the Traverse, and back to the man. He is now on his knees, scrubbing a toilet, again shirtless. It's a very masculine bathroom, with a magazine rack with nary an In Style or In Touch, which tells me that it is either this man's bathroom or he shares it with another man.
Is the anniversary a marriage or just dating? Why isn't he wearing a shirt? Why is he scrubbing a toilet? Why is he making reservations so late? How is this ad selling a car?
Here is what I came up with. Or what I think the ad is trying to say. This guy is totally whipped and will do anything to drive this awesomely awesome new Chevy Traverse. I guess all the housework is worth a glorified station wagon.
Here is something I found relating to this ad, and it does tell me that my impressions were correct.
Olympic ads will commence the pre-launch phase for Traverse, the Lambda-platform crossover that debuts in September. Using the slogan, "Everything You've Ever Wished For...and Then Some," one Traverse spot depicts a hunk of a man ironing clothes and cleaning the toilet for his wife or girlfriend.
Maybe this ad should be filed under code for gay male consumers, kind of like Subaru ads geared toward lesbians?
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