Haagen Dazs Wants You to Plant Their Ad (LINK)
June 4th 2008 08:04
This is brilliant! Great job, Haagen Dazs, not only creating a memorable ad, but also doing something rather tangible to help out honey bees and the CCD issue.
This ad came in my Newsweek that arrived 3 June. While I am not entirely sure that simply having more bee-friendly flowers around will save the honey bees or mitigate the alarming onset of Colony Collapse Disorder, but hey, it's a start.
From AdWeek in early May:
Next week, a second ad will appear in select regional issues of Newsweek. Talk about interactive: With the headline "plant this page. save a bee," the ad is printed on a recycled linen sheet embedded with actual flower seeds from Sprout Inc., so the page can be torn out of the magazine and planted in the ground.
Here is a close-up of the page, so you can see the seeds embedded within the linen.
The instructions are simple enough. Plant the page under a thin layer of soil and keep moist in a sunny spot. As a gardener, I only wish it were that easy. The ad/seed page doesnot specify exactly which plants will grow from the seeds. Hopefully, they are all compatible with one another, and possibly formatted to put taller plants behind the shorter ones. Although looking closely at the page, there doesn't seem to be any rhyme or reason to the dispersion of the seeds in the linen.
I am going to plant this clever ad. I will plant it close to the same area where I planted my Burt's Bees seeds.
And I will include updates as the plants grow...
This ad came in my Newsweek that arrived 3 June. While I am not entirely sure that simply having more bee-friendly flowers around will save the honey bees or mitigate the alarming onset of Colony Collapse Disorder, but hey, it's a start.
From AdWeek in early May:
Next week, a second ad will appear in select regional issues of Newsweek. Talk about interactive: With the headline "plant this page. save a bee," the ad is printed on a recycled linen sheet embedded with actual flower seeds from Sprout Inc., so the page can be torn out of the magazine and planted in the ground.
Here is a close-up of the page, so you can see the seeds embedded within the linen.
The instructions are simple enough. Plant the page under a thin layer of soil and keep moist in a sunny spot. As a gardener, I only wish it were that easy. The ad/seed page doesnot specify exactly which plants will grow from the seeds. Hopefully, they are all compatible with one another, and possibly formatted to put taller plants behind the shorter ones. Although looking closely at the page, there doesn't seem to be any rhyme or reason to the dispersion of the seeds in the linen.
I am going to plant this clever ad. I will plant it close to the same area where I planted my Burt's Bees seeds.
And I will include updates as the plants grow...
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