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Subaru Heaven or Just Another Abandoned Vehicle Dump?

May 8th 2008 03:01
I am not sure if you have happened across this commercial that Subaru has out. I have not seen it in a week or two, so I am hoping that Subaru has thought better of it and pulled it.

Here's a link if you want to watch it.

This is a short synopsis of the ad, which is really hard to find a copy of to embed, that the Subaru press release announced last month.

Subaru Heaven
For Subaru owners their vehicle becomes a trusted friend. Rather then just

be sold off for scrap metal, Heaven shows how a Forester owner wants to
make sure his well-traveled Forester has a special final parking spot.
Followed by his friend in his new Forester, they make the journey to
Subaru Heaven; a final resting place (recycling and salvage yard) for
beloved old Subaru vehicles. Here the owner says goodbye to his old
Forester, and drives away in his newly-redesigned Forester as he starts
the next chapter of his life.

My problem is why would Subaru choose to portray their supposedly environmentally-conscious demographic as people who would just leave an abandoned vehicle under a tree in the middle of what seems to be a beautiful country landscape? Automobiles have a lot of not-so-nice fluids in them that can and will leak out into the ground underneath, and thus the water under the ground, so on and so forth into the water table and then into someone's drinking water, be it those folks living in the area or the folks eating the cows that are pastured nearby. See where I am going with this?

Automobiles need to be properly and safely recycled, or at least abandoned somewhere that is already a cess pool.




And though I thought that the "role model for the environment" ad was pandering, at least it was responsible greenwashing.
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Comments
17 Comments. [ Add A Comment ]

Comment by Rome

June 11th 2008 13:46
The ad is deceiving, to say the least. "Subaru Heaven" is a nick-name of a junkyard in Wisconsin formally known as "Cindy's Classic Autos". The camera angle makes it look as if the spot overlooks a cliff or valley, but it's actually just a flat tract along a busy highway.

I thought the careful placement of the old Brat jump-seats was kinda funny, though.

Comment by Anonymous

June 22nd 2008 21:40
Considering Subarus are retarded, this is a retarded ad as well.

Comment by Anonymous

July 14th 2008 01:38
Thank god, we have solved all the big problems, what would we have done if this issue was never brought to the forefront. Its just a commercial

Comment by Anonymous

January 24th 2009 20:12
own a subaru for 10 years and tell me this commercial doesn't make you cry.

Comment by Anonymous

February 9th 2009 04:13
Who ever posted that Subarus are retarded, I will fight you right now. My 1985 Subaru GL is the greatest car I have ever owned. DUEL OF HONOR

Comment by n8

April 1st 2009 20:44
I have a 91 subaru legacy with 259,000 mi. I saw the commercial, and wanted to take it there! I understand the gripe about polluting the earth, but as an owner, i would be honored to have mine there to Rust in Peace.

Comment by Anonymous

April 5th 2009 13:10
First off its a bunch of crap that someone is actually going to drive 3 days to take a heap to "a final resting place". Second by the time any fluids have a chance to even get to the ground enough to make a noticeable mark on the surface, the car, and possibly you and I, will have been long gone. Cows fertilize the land with their own poop then eat the grass and grow from eating it. Then we heard them, slaughter them and eat them. You don't seem to be overly worried about their poop.

Comment by Anonymous

April 24th 2009 05:46
I don't understand why Subaru is going with this "love" campaign in general. The fact is, Subarus are generally excellent cars. Mushy emotional crap is what a company offers when their product sucks. I could see this from GM or Mazda or some other crappy car maker, but Subaru should simply highlight what an intelligent choice their cars are. That's what I think about when I buy a car, whether or not it's a good value. What's love got to do with it?

Comment by Aurings

May 4th 2009 19:22
I think it is an illegal Junk yard on a pretty hill. The car was not recycled properly . It's Battery , Gas tank , The antifreeze and the motor oil were just left. I would be ashamed to leave my car.in a beautiful place. Subaru is advocating the destruction of the environment

Comment by Anonymous

May 5th 2009 04:19
Wow, learn to read and research. Yes it does exist, but it's a properly run junkyard with proper disposal techniques.

Subaru Heaven

Comment by Anonymous

May 11th 2009 01:52
It's just a car ad. It's emotial to get you to buy their car. Don't go any deeper than that people!

PS It is more green to drive a car for more than just a couple of years.

Comment by Anonymous

May 11th 2009 04:53
Lol, "The car was not recycled properly . It's Battery , Gas tank , The antifreeze and the motor oil were just left." first the battery acid would evaporate long before it could eat through the plastic, second the gas would also evaporate long before it rusted through the gas tank. as for the anti-freeze it will pool up at the bottom of the engine and would need to eat through over an inch of metal to rust through and the oil so long as no prior leak was there will just sit there and turn to scum in the engine due to the fact that oil does not cause rust. So all in all the car aint gonna do nothing bad other than just sit there and enjoy the view till some random stranger sold it to a scrap yard for a couple hundred bucks.

Comment by Anonymous

May 23rd 2009 07:33
Hello people. . . Clearly, those of you who do not "get" the commercial are not Subaru owners. Listen to the ad (again): ". . .You don't let some wrecker haul a car like that off to who-knows-where. You give that car what it deserves; a chance to live on, one part at a time".

The script pretty clearly embeds the suggestion to recycle your Subaru (a chance to live on, one part at a time). And the imagery of the commercial is a visual/pictorial metaphor symbolizing how your old Subie would feel to live out its final days, at peace with nature, on a grassy knoll with a beautiful view of earth and the heavens. Reflecting on all the fun it's had while being comforted by knowing that the parts of its whole may live on in another Subaru -- like an organ donor program.

We Subaru owners are the elitists among the "nut 'n crunch" crowd and we would not want to see our former faithful servants be eviscerated and drained and picked up by a giant mechanical claw and dropped into a giant trash compactor then come out the size of a toaster. How many cars would that (real world) image sell for Subaru?

We sleep better knowing we have responsibly recycled, and respectfully laid to rest, our beloved up until to the very end.

I give my sixteen year old Subie a little swat on the tail light every morning just to let her know I still love her and that I'm there for her.

Okay, now you can call in the giant claw.

Comment by Anonymous

May 24th 2009 06:16
Goodness, the point of the ad is that the car will be picked apart "one part at a time" by other Subaru owners. The message they ended up sending is at first glance the wrong one, but if you watch and listen carefully, the commercial makes sense.

As for the concern about fluids - a proper salvage yard drains and safely disposes of automotive chemicals. If not drained, yes, certain things can leak - particularly antifreeze when radiators corrode or when the rubber hoses age and become brittle/crack. Antifreeze does not "pool up" as there is essentially no air in a working cooling system. Also, gasoline does not just evaporate. While it does give off vapors, it is not like water and it will turn to nasty varnish if left to age. I have seen 30 year old gas tanks that still have stinky varnish in them and yes, the tanks can corrode and leak just like the radiator.

Comment by Just Joe

May 25th 2009 23:08
Its just a commercial, You "green" hippy types need to chill out !

Comment by Anonymous

May 28th 2009 12:04
I never would've believed so many people had so much time and energy to do so little (just as I am right) reading, writing, and worrying about all this. Yeah, I, too, was curious about the reality of "Subaru Heaven", but beyond that...

Comment by 90legacy

February 25th 2010 19:49
first off whoever said subarus are retarded you can tell that to the 30 rally trophies i have racing a 20 year old car in the dirt and snow my legacy has over 350000 miles on it and i still rally it thets see the hunk of @%#$ you drive do that and the reason for subaru love is because the car is reliable and trustworthy to most people a subaru becomes a part of the family and they love there cars and subaru heaven is a place for your car youve loved for many years to die in peace the meaning of it is to show that people love there cars so much they dont want the car to die in some junkyard they want it to die in a beautiful place

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