Subaru Heaven or Just Another Abandoned Vehicle Dump?
May 8th 2008 03:01
I am not sure if you have happened across this commercial that Subaru has out. I have not seen it in a week or two, so I am hoping that Subaru has thought better of it and pulled it.
Here's a link if you want to watch it.
This is a short synopsis of the ad, which is really hard to find a copy of to embed, that the Subaru press release announced last month.
My problem is why would Subaru choose to portray their supposedly environmentally-conscious demographic as people who would just leave an abandoned vehicle under a tree in the middle of what seems to be a beautiful country landscape? Automobiles have a lot of not-so-nice fluids in them that can and will leak out into the ground underneath, and thus the water under the ground, so on and so forth into the water table and then into someone's drinking water, be it those folks living in the area or the folks eating the cows that are pastured nearby. See where I am going with this?
Automobiles need to be properly and safely recycled, or at least abandoned somewhere that is already a cess pool.
And though I thought that the "role model for the environment" ad was pandering, at least it was responsible greenwashing.
Here's a link if you want to watch it.
This is a short synopsis of the ad, which is really hard to find a copy of to embed, that the Subaru press release announced last month.
Subaru Heaven
For Subaru owners their vehicle becomes a trusted friend. Rather then just
be sold off for scrap metal, Heaven shows how a Forester owner wants to
make sure his well-traveled Forester has a special final parking spot.
Followed by his friend in his new Forester, they make the journey to
Subaru Heaven; a final resting place (recycling and salvage yard) for
beloved old Subaru vehicles. Here the owner says goodbye to his old
Forester, and drives away in his newly-redesigned Forester as he starts
the next chapter of his life.
For Subaru owners their vehicle becomes a trusted friend. Rather then just
make sure his well-traveled Forester has a special final parking spot.
Followed by his friend in his new Forester, they make the journey to
Subaru Heaven; a final resting place (recycling and salvage yard) for
beloved old Subaru vehicles. Here the owner says goodbye to his old
Forester, and drives away in his newly-redesigned Forester as he starts
the next chapter of his life.
My problem is why would Subaru choose to portray their supposedly environmentally-conscious demographic as people who would just leave an abandoned vehicle under a tree in the middle of what seems to be a beautiful country landscape? Automobiles have a lot of not-so-nice fluids in them that can and will leak out into the ground underneath, and thus the water under the ground, so on and so forth into the water table and then into someone's drinking water, be it those folks living in the area or the folks eating the cows that are pastured nearby. See where I am going with this?
Automobiles need to be properly and safely recycled, or at least abandoned somewhere that is already a cess pool.
And though I thought that the "role model for the environment" ad was pandering, at least it was responsible greenwashing.
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Comment by Rome
I thought the careful placement of the old Brat jump-seats was kinda funny, though.
Comment by Anonymous
Comment by Anonymous