Subaru Heaven or Just Another Abandoned Vehicle Dump?
May 8th 2008 03:01
I am not sure if you have happened across this commercial that Subaru has out. I have not seen it in a week or two, so I am hoping that Subaru has thought better of it and pulled it.
Here's a link if you want to watch it.
This is a short synopsis of the ad, which is really hard to find a copy of to embed, that the Subaru press release announced last month.
My problem is why would Subaru choose to portray their supposedly environmentally-conscious demographic as people who would just leave an abandoned vehicle under a tree in the middle of what seems to be a beautiful country landscape? Automobiles have a lot of not-so-nice fluids in them that can and will leak out into the ground underneath, and thus the water under the ground, so on and so forth into the water table and then into someone's drinking water, be it those folks living in the area or the folks eating the cows that are pastured nearby. See where I am going with this?
Automobiles need to be properly and safely recycled, or at least abandoned somewhere that is already a cess pool.
And though I thought that the "role model for the environment" ad was pandering, at least it was responsible greenwashing.
Here's a link if you want to watch it.
This is a short synopsis of the ad, which is really hard to find a copy of to embed, that the Subaru press release announced last month.
Subaru Heaven
For Subaru owners their vehicle becomes a trusted friend. Rather then just
be sold off for scrap metal, Heaven shows how a Forester owner wants to
make sure his well-traveled Forester has a special final parking spot.
Followed by his friend in his new Forester, they make the journey to
Subaru Heaven; a final resting place (recycling and salvage yard) for
beloved old Subaru vehicles. Here the owner says goodbye to his old
Forester, and drives away in his newly-redesigned Forester as he starts
the next chapter of his life.
For Subaru owners their vehicle becomes a trusted friend. Rather then just
make sure his well-traveled Forester has a special final parking spot.
Followed by his friend in his new Forester, they make the journey to
Subaru Heaven; a final resting place (recycling and salvage yard) for
beloved old Subaru vehicles. Here the owner says goodbye to his old
Forester, and drives away in his newly-redesigned Forester as he starts
the next chapter of his life.
My problem is why would Subaru choose to portray their supposedly environmentally-conscious demographic as people who would just leave an abandoned vehicle under a tree in the middle of what seems to be a beautiful country landscape? Automobiles have a lot of not-so-nice fluids in them that can and will leak out into the ground underneath, and thus the water under the ground, so on and so forth into the water table and then into someone's drinking water, be it those folks living in the area or the folks eating the cows that are pastured nearby. See where I am going with this?
Automobiles need to be properly and safely recycled, or at least abandoned somewhere that is already a cess pool.
And though I thought that the "role model for the environment" ad was pandering, at least it was responsible greenwashing.
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Comment by Rome
I thought the careful placement of the old Brat jump-seats was kinda funny, though.
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Subaru Heaven
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PS It is more green to drive a car for more than just a couple of years.
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Comment by Anonymous
The script pretty clearly embeds the suggestion to recycle your Subaru (a chance to live on, one part at a time). And the imagery of the commercial is a visual/pictorial metaphor symbolizing how your old Subie would feel to live out its final days, at peace with nature, on a grassy knoll with a beautiful view of earth and the heavens. Reflecting on all the fun it's had while being comforted by knowing that the parts of its whole may live on in another Subaru -- like an organ donor program.
We Subaru owners are the elitists among the "nut 'n crunch" crowd and we would not want to see our former faithful servants be eviscerated and drained and picked up by a giant mechanical claw and dropped into a giant trash compactor then come out the size of a toaster. How many cars would that (real world) image sell for Subaru?
We sleep better knowing we have responsibly recycled, and respectfully laid to rest, our beloved up until to the very end.
I give my sixteen year old Subie a little swat on the tail light every morning just to let her know I still love her and that I'm there for her.
Okay, now you can call in the giant claw.
Comment by Anonymous
As for the concern about fluids - a proper salvage yard drains and safely disposes of automotive chemicals. If not drained, yes, certain things can leak - particularly antifreeze when radiators corrode or when the rubber hoses age and become brittle/crack. Antifreeze does not "pool up" as there is essentially no air in a working cooling system. Also, gasoline does not just evaporate. While it does give off vapors, it is not like water and it will turn to nasty varnish if left to age. I have seen 30 year old gas tanks that still have stinky varnish in them and yes, the tanks can corrode and leak just like the radiator.
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