Women Don't Buy Playstation 3
January 24th 2009 03:15
Seems that maybe it's lousy anti-girl-gamer ads like this one that has the Sony Playstation losing the Console Wars.
First, the "boyfriend/husband" character is liked totally stoked to get the new PS3 and have his presumably male friend over to play some rockin' first person shooter games or maybe a racing game, because they are males and males like those violent games.
Then, the "girlfriend/wife" character enters suspiciously eying the new device. The Boyfriend quickly calls it the new "movie downloading machine", kind of like how he describes the new oven he got her for her birthday as "my dinner making machine."
Ah, but she is a clever one, isn't she? At least, you think so until she chooses to watch 50 First Dates...
So, Sony, I am not sure what message you are trying to get across with this ad, but it is a little chauvinistic. Do you not think that girls want to play cool video games rather than four year old romantic comedies?
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